Marketing Your Business via the Web

This course provides you with the details of the various options available for publicising your business using the internet.

  • Benefits of having a regularly-updated website and sample galleries
  • Inviting contact from potential clients
  • Marketing add-ons for your website
  • Techniques to improve search engine responsiveness
  • Promoting your business using search engines & online directories
  • Publicising your website in traditional media
  • Uploading sample images to your website
The course also covers details of practices to avoid, such as unsolicited emailing ("spamming") and considerations related to the Data Protection Act.